Ash Scribe

MyCity NYC


Public Service  B2B Multilingual Research Qualitative 0-1  
 

My Role
Led user research with non-English speaking business owners. Ran interviews with translators. Managed team of bilingual researchers. Crafted strategic recommendations for the MyCity portal 0-1 design effort.





The Problem
The new MyCity portal had to work for business owners in all five boroughs, across all business industries, digital devices, and spken languages. 








My Approach

Ran 29 in-person interviews with non-English speakers with a translator present.

Managed team of bilingual researchers conducting interviews in Spanish and Mandarin.

Analyzed and categorized 1,200+ qualitative data points into trends.





Impact
Delivered final report, visual concepts, customer journey map, and a list of technical requirements

Crafted strategic recommendations such as writing for 6th grade reading levels, formatting dates, and accommodating design elements for language translations

Secured $100k investment for a mulilingual scalable Design System 







    What People Said

    “I am so happy that the City wants to hear from me- enough that they had someone bring an interpreter to speak with me. It means a lot.”

    - Spanish-speaking Participant





    Artefacts (redacted)










    let’s connect
    ashscribe.insights@gmail.com