METHODS




Each Project is Unique

I begin by defining objectives, scope, key stakeholders, and challenges. When there are multiple stakeholders, I use workshops to bring people together and build alignment early. For projects with a single stakeholder, I often prioritize market research. I rely on a flexible toolkit of methods so I can adapt the process to fit the needs of the work, not the other way around.


Go Off Script


I come in clear on my goals, which allows me to put the script down, make eye contact, and really listen. I mix structure with real-time conversation to build trust and uncover deeper insights. I practice emotional presence without projection—creating a space that is both human and professional.


Data Collection


I treat personal data with the respect it deserves. That means creating safe, welcoming environments for people to share their experiences—honoring their names and pronouns, respecting their time, and offering fair compensation. I work hard to ensure privacy, always communicating clearly about data use and removing identifiable information from research outputs.


Create a Safe Space for Growth

Mentorship is one of the most rewarding parts of my work. I help researchers build skills through hands-on learning, and we co-create growth paths with regular check-ins to track progress. I give feedback that’s direct and actionable, and I celebrate progress so that learning feels motivating and meaningful. My goal is to create a space where people feel safe to grow.


Open, Present, Curious

I see research as both a thinking and feeling practice. The best insights come when we stay open, curious, and fully present—especially when working with vulnerable communities. I challenge myself and others to leave assumptions and bias at the door and encourage teams to balance rigor with rest. Sometimes the most powerful ideas come when we make space for them. 


Stakeholder Engagement

Working with stakeholders starts with building a genuine relationship. I focus on open communication, shared goals, and a “we’re in this together” mindset. I welcome different perspectives and challenge assumptions when needed. I stay committed to delivering impactful, ethical work—on time and on budget.



PROCESS + DELIVERABLES



PLANNING


Research Planning

Recruiting

Script Writing

Stakeholder Alignment

Budget Setting



DATA GATHERING


One-on-One Sessions

Surveys

Focus Groups

Market / Accessibility Audits

Prototyping

Usability Testing


ANALYSIS


Data Categorization

Trend Analysis

Customer Journey Maps

Personas / Audience Matrices

Systems Mapping + Analysis


STORYTELLING


Findings Reports

Stakeholder Presentations

Key Takeaways

Data Visualizations


IDEATION


Forecasting

Future State Thinking

GAP Analysis

Solutions Mapping

Product Roadmaps

Decision-Making Rubrics


OPERATIONS


Repeatable Frameworks

Centralized Data Repositories

Mixed Methods Skill Sharing

Team Building + Mentorship

R+D Process Outlines

Assessments + Growth Plans








NYC / Kingston, NY.

  ashscribe.insights@gmail.com
©2025