Agentic AI App
Start-up B2C Qualitative Benchmarking
App
Independently conducted, analyzed, and presented findings to product team as lead researcher. Managed and mentored research contributions from junior researcher.
This ethical AI Agent can do almost anything. It’s open source and backed by blockchain, but everyday people still don’t fully trust AI enough to give an Agent full access to their digital life.
Established a rapid research track at start-up velocity.
Ran qualitative interviews and usability testing on a weekly sprint cadence.
Scrappped slide decks- delivered insights in a living Figma repository.
Visualized insights and data saturation in real-time.
Determined launch pricing in one week
Established engagement funnel
Shaped product roadmap
Ruled out $500k in unviable features
Determined early adopter archetypes in US, UK, and EU markets
- CEO
“Ash's contribution to the project was felt by the team in a huge way. She was always prepared, communicated early and often, and brought very valuable insights. We absolutely loved interfacing with Ash.“
- PM