Agentic AI App



Start-up B2C Qualitative Benchmarking
App



My Role
Independently conducted, analyzed, and presented findings to product team as lead researcher. Managed and mentored research contributions from junior researcher.


The Problem
This ethical AI Agent can do almost anything. It’s open source and backed by blockchain, but everyday people still don’t fully trust AI enough to give an Agent full access to their digital life.


My Approach
Established a rapid research track at start-up velocity.

Ran qualitative interviews and usability testing on a weekly sprint cadence.

Scrappped slide decks- delivered insights in a living Figma repository.

Visualized insights and data saturation in real-time.


Impact
Determined launch pricing in one week

Established engagement funnel  

Shaped product roadmap 

Ruled out $500k in unviable features

Determined early adopter archetypes in US, UK, and EU markets 





    What People Said

    “This is exactly the kind of information we need while we’re under pressure to make big decisions, fast.”
    -  CEO

    “Ash's contribution to the project was felt by the team in a huge way. She was always prepared, communicated early and often, and brought very valuable insights. We absolutely loved interfacing with Ash.“
    -  PM





    Artefacts (redacted)














    let’s connect
    ashscribe.insights@gmail.com